A tweet by @kattenbarge went viral online, where it shed light on Jeffree Star’s upcoming business ventures. In the tweet, fans could see that the make-up mogul had filed to trademark several goods and services, including clothing, pet food, natural fiber from yaks, butcher shops, and breeding and stud services for Star Yak Ranch.

Fans of the makeup legend seemed alarmed after noticing that Jeffree Star had trademarked “Star Yak Ranch” for butchering and breeding as well.

One tweet read:

Jeffree Star responds to yak butchering claims

As the tweets began spreading like wildfire, the 35-year-old took to his Instagram stories to end the rumors:

Jeffree Star then spoke about his yaks, saying:

He continued:

Star took to Twitter yesterday announcing that he was “mixing glamor with a little bit of western” in his Jeffree Star Cosmetics line. The makeup line owner announced that he would be selling new eyeshadow hues, including “Casper Mountain,” “Winter Wind,” and “Grand Prismatic” in the upcoming Star Ranch makeup palette, which will be sold from Friday.

He also said that yak plushies would be available on his website from the same day.

Also read: “I’d hate living in this” - PewDiePie reacts to Jeffree Star’s $20 million house on sale

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